William A. Long Jr.

William A. Long, Jr. is a highly experienced and respected attorney with three decades of trial experience and a specialization in litigating high exposure cases. As the managing attorney of The Long Firm, he has successfully defended hundreds of individuals, businesses, and municipalities against lawsuits claiming injury in a wide range of areas, including trucking, busing, products liability, personal injury, defense, and municipal and premise liability matters. One of the significant areas of focus in Bill’s practice over the past 30 years has been defending school bus and coach operators, self-insured trucking companies, and municipalities involved in public transportation of school students. His expertise in this field is unparalleled in the western and central New York State areas. This extensive experience has earned him recognition and accolades, such as being named as the 2022 Super Lawyers of Upstate New York and being listed as a 2023 Distinguished Attorney in the MARTINDALE-HUBBELL® PEER REVIEW RATINGS. He has also been invited to join the National Trial Lawyers – Top 100, recognizing him as one of the top trial attorneys in his field in New York. Bill’s legal career began at one of Buffalo’s oldest law firms, where he quickly made a name for himself and was named a partner in 1996. In 2005, he joined the Litigation Department as a partner in a midsize law firm, further expanding his expertise and reputation in civil trial defense. In 2008, he founded The Long Firm with the goal of establishing a boutique trial law firm that offers clients over three decades of litigation and trial experience. Bill’s approach to handling legal matters is aggressive yet focused on achieving resolution rather than lengthy litigation. His reputation for practicality, reason, common sense, and candor has led to frequent requests from referring attorneys across the region to mediate or arbitrate cases involving car and truck accidents, premise liability matters, and municipal liability settings.