The Long Firm
William Long

William A. Long, Jr.
Principal Attorney

Email Bill
Bar Admissions
  • New York, 1990
  • U.S. District Court, Western District 1990

  • J.D., University at Buffalo School of Law, 1989
  • B.A., B.S., Economics, Political Science, Canisius College, 1986

Professional Associations and Memberships
  • American Bar Association, Negligence Committee
  • Association of American Trial Lawyers Defense Research Institute
  • Erie County Bar Association
  • Erie County Defense Attorneys Bar Association
  • New York State Bar Association, Negligence Committee
  • New York State Business Council
  • New York State Motor Truck Association
  • New York State School Bus Contractors Association
  • Risk Insurance Management Society (RIMS)
  • Western New York Defense Trial Lawyers, Former Director
  • Buffalo Claims Association
  • Western New York Insurance Association
  • Claims and Litigation Management Alliance, President, Upstate NY Chapter
Bill is the Firm’s managing attorney, with more than two decades of trial experience in litigating high exposure cases in Trucking, Busing, Products Liability, Personal Injury Defense, and Municipal and Premises Liability matters.

He has successfully defended hundreds of individuals, businesses, and municipalities exposed to lawsuits brought by parties claiming injury. A significant portion of Bill’s practice over the past twenty years has involved defending school bus and coach operators. The experience of Bill in representing the interests of businesses whose focus involves the public transportation of school students is unsurpassed in the western portion of New York State including the cities of Buffalo, Niagara Falls, Rochester and Syracuse.

Bill began his career at one of Buffalo’s oldest law firms, O’Shea, Reynolds and Cummings, where he was named a partner in 1996. In 2005 he joined the firm of Kenney, Shelton, Liptak & Nowak, LLP, also as a partner. Throughout his career his practice has focused on defending the interests of those subjected to a civil trial.

Bill began The Long Firm with a simple goal - to offer clients two decades of defense trial experience that has earned the respect of both the bench and bar. Our clients’ legal matters are handled aggressively, yet in a manner that leads to resolution rather than drawn out and costly litigation.

In addition to his many professional memberships, Bill has lectured to both professional and industry audiences.
He has spoken on behalf of the New York State Bar Association and others on topics such as The Wrongful Death Case in New York; Products Liability; The Use of a Biomechanical Expert in Minor Soft Injury Tissue Cases; The Anatomy of the Civil Trial in New York; Defending the Supplemental Uninsured and Underinsured Claim in New Yorkand An Overview of New York State No-fault Law from a Claims Perspective.

The Firm strongly encourages its attorneys and team members to play active roles in both community and professional organizations. The organizations which our firm is prominently involved in include the Erie I BOCES Legal Academy, The Boys and Girls Club of Western New York, the Buffalo Promise Neighborhood, The Insurance Woman of Buffalo, The Buffalo Claims Association, The Western New York Insurance Association, The New York State Motor Truck Association and The New York State School Bus Contractors Association.

Having resided in Western New York all of his life, Bill has been and remains active in political and community activities. In 1994 he was a candidate for the U.S. House of Representatives 27th Congressional District of New York. A former member of the Canisius College rowing team, he went on to coach the college’s varsity rowing program. He has been active in community fundraising for The American Diabetes Association, The American Heart Association, Roswell Park Cancer Institute’s Ride for Roswell, Kids Escaping Drugs, and Trek for Our Troops.


The Long Firm LLP  |   37 Franklin Street, Suite 750, Buffalo, NY 14202   |   Phone: 716.362.1139   |   Fax: 716.362.1181   |   Disclaimer

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