The Long Firm
Areas of Practice

We at The Long Firm pride ourselves on being the trial litigation choice of the selective client who recognizes the value of retaining a law firm who concerns their opponents. Our over two decades of trial experience gives our clients the peace of mind that their litigation matters will be managed in a manner that is efficient, candid and decisive. Each case in our office is evaluated at the earliest point in the litigation so that we can provide a candid view of our client’s exposure and a plan of action geared toward an efficient solution to the claim brought against them or their insured. At The Long Firm, LLP, we recognize that there are many choices in lawyers and law firms in Western New York. What sets our firm apart is our philosophy that we seek to arm our clients with a risk evaluation that permits them to accurately reserve a claims exposure placing them in a position which allows their crafting of a cost-effective litigation plan. We are very sensitive to the cost of litigation which our clients face in protracted litigation. Our firm commitment is to partner with them to determine which claims are valid and those that should be defended.
Complex Truck and Bus Litigation    

The Long Firm works on behalf of bus transportation and trucking companies needing assistance in this area of law. We represent clients in matters involving:

  • Catastrophe Injury Matters
  • School Bus Litigation
  • Trucking Accidents
  • Failure to Deliver Issues
  • Interstate Commerce Litigation
  • Principal and Agent Liability
  • Accident Reconstruction and Liability
  • Code Compliance
  • Traffic and DOT Violations
  • Subsidiary Liability
  • Common Carrier Liability
  • Negligent Hiring and Training Litigation

Our trucking and bus transportation clients remain the focus of our firm's practice. Representing the transportation client requires knowledge of the complexities and subtleties of their industry. The Long Firm has been defending the interests of these businesses for nearly two decades. We carefully review all transportation matters, and are committed to resolving issues in the most cost-effective way possible while minimizing public exposure for our high-profile clients.

Automobile Litigation    

The Long Firm has both prosecuted and defended hundreds of civil actions involving accidents occurring on the highways of Western and Central New York. Based upon the firm's two decades of actual trial experience The Long Firm is positioned to litigate complex and catastrophic motor vehicle accident cases, and is well schooled in the use of cutting edge experts in such fields as biomechanical accident reconstruction, computerized scene reconstructions, and forensic medicine and pharmacology.

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Among his speaking engagements, Principal Attorney William A. Long, Jr. lectured to members of the New York State Bar Association and a number of claims industry representatives on the topic of The Use of the Biomechanics Expert in Low Impact Soft Tissue Injury Cases in New York State.

Insurance Defense Litigation    

The Long Firm has, over the past 20 years, represented hundreds of insured persons and businesses on behalf of numerous insurance companies, including CNA Insurance, Amica Insurance, Nationwide Insurance, Universal Underwriters, Erie Insurance, Unitrin, Allstate Insurance, and many other regional and national carriers. The defense of insureds remains the hallmark of The Long Firm's practice.

The firm has defended matters through trial in the following areas:

  • Commercial Premises Liability
  • Agricultural Equipment Liability
  • Automobile Liability
  • Homeowners Liability
  • Utility Construction Liability
  • Professional Malpractice
  • Construction Accident Liability
  • General Negligence Liability
  • Negligent Supervision
  • Negligent Hiring
Insurance Coverage Litigation    

Leading insurers turn to The Long Firm to help manage and mitigate their risks and exposure. Whether recommending cost-effective solutions for non-litigated claims, providing guidance on complex contractual concerns, or pursuing or defending litigation, our firm has a proven history of success defined by expert skills and cost-conscious practicality. We offer a comprehensive understanding of insurance interests, from complex multi-party coverage disputes and bad faith claims to motor vehicle accidents and premises liability claims.

Our practice includes pre-suit consultation, arbitrations, and trial and appellate work in both federal and state courts. We provide consultation and representation in all areas of insurance coverage including:

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  • Commercial general and excess liability
  • Homeowners, renters, and commercial property
  • Transportation Coverage
  • Bad Faith and Extra-Contractual Litigation
  • Environmental and Complex Torts Coverage
  • Insurance Fraud
  • Professional Liability (Errors and Omissions)
  • Property Loss and Business Interruption
Municipal Law Litigation    

Over the years, The Long Firm has defended a number of municipalities across Western New York in personal injury actions arising out of numerous areas of the law including, but not limited to the following:

  • Road Construction and Design
  • Public Defenders Malpractice
  • Nursing Malpractice
  • Municipal Premise Liability
  • Automobile/Bus Fleet Liability
  • Negligent Supervision
  • Sexual Harassment/Abuse
  • Parks and Recreation Liability
  • 1983 Actions
Product Liability    

The Long Firm has represented numerous national and international companies in matters of product liability in specific areas including:

  • Specialized Telephone Equipment
  • Design/Manufacture of Industrial Lathes and Planing Equipment
  • Lawnmower Manufacture and Design
  • Metallurgy
  • Hand Tool Manufacture and Design
  • Landscaping Equipment and Design
  • Firearm Marketing and Design
Risk Management    

In these litigious times, managing risk is critical to the success of businesses large and small. Over the years The Long Firm has advised clients on many facets of their risk management and safety programs concerning the evaluation of policies and procedures which may affect their exposure to future litigation.

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Principal Attorney William A. Long, Jr. was honored to speak at the annual conventions of both the New York State Motor Truck State Association and the New York State School Bus Contractors Association on the topic of Fleet Risk Management Programs. He is often consulted by his commercial and municipal clients to offer advice on the many liability issues they face, and to suggest future risk management guidelines to reduce their exposure.

Included among the areas The Long Firm has consulted on are:
  • Managing the risk Municipalities are exposed to in the public's recreational use of their properties
  • Consulting on appropriate accident investigation policies for national and regional fleet safety programs for bus and trucking concerns
  • Risk assessment and consulting in regard to transportation safety programs of various national and regional motor carriers
  • Record keeping and accident investigation policies and procedures
  • Accident reconstruction policies and procedures
  • Procedures for retention and gathering of GPS technology and its data
Premises Liability    

In the past two decades The Long Firm has represented both businesses and homeowners in matters involving negligence claims arising out of the ownership and maintenance of their properties. With its legendary winters, Western New York presents businesses, large and small, with heightened responsibilities to maintain the condition of their land in reasonably safe conditions.

The firm’s experience in handling these claims through trial is extensive and has included defending litigation arising from slip, trips and falls, lead paint exposures, snow and ice conditions, parking lot maintenance, highway and road design defects, architectural design defects, well as suits against homeowners and landlords due to allegations of unsafe conditions on their properties.

Small Business Formation, Planning and Growth

The Long Firm specializes in helping clients navigate the challenges relating to forming and growing their businesses.

Our experience can help guide companies throughout all phases of the business cycle, from making important choices relating to the type and structure of new businesses, drafting and negotiating contractual arrangements among business owners and their customers, suppliers and others, protecting valuable business assets, and resolving business disputes. The Long Firm is experienced in handling all small business matters.

Family, Estate, Criminal and Civil Court Matters

New York’s justice courts have jurisdiction over a broad range of matters, including vehicle and traffic cases, small claims, evictions, civil matters, and criminal offenses. When faced with any of these issues, it is necessary to have respected legal representation with a proven track record. The Long Firm is familiar with these courts and the myriad of legal issues handled there.

Additionally, the Long Firm regularly assists its clients in all aspects of family law, estate planning and probate, and civil litigation. Whether drafting a will or resolving a civil dispute among neighbors, the Long Firm provides the experience and individual attention necessary to achieve the best result for its clients.


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The Long Firm LLP  |   37 Franklin Street, Suite 750, Buffalo, NY 14202   |   Phone: 716.362.1139   |   Fax: 716.362.1181   |   Disclaimer

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